Google, Microsoft, Amazon, X, and the entire tracking-based advertising industry rely on the “Transparency & Consent Framework” (TCF) to obtain “consent” for data processing. This evening [May 14] the Belgian Court of Appeal ruled that the TCF is illegal. The TCF is live on 80% of the Internet.
The decision arises from enforcement by the Belgian Data Protection Authority, prompted by complainants coordinated by Dr Johnny Ryan, Director of Enforce at the Irish Council for Civil Liberties. The group of complainants are: Dr Johnny Ryan of Enforce, Katarzyna Szymielewicz of the Panoptykon Foundation, Dr Jef Ausloos, Dr Pierre Dewitte, Stichting Bits of Freedom, and Ligue des Droits Humains.
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Wait what? No additional judicial avenue; instead, the ad industry will now entirely depends on funding political efforts to dismantle GDPR? What a time.
https://www.engadget.com/big-tech/appeals-court-confirms-that-tracking-based-online-advertising-is-illegal-in-europe-223714124.html